PROGRAM INFORMATION

Beta Alpha Psi’s Featured Professional Partner (“FPP”) program began in the Fall 2020 semester. This weekly program highlights our professional partners and promotes networking between our students and our supporting employers/organizations. Participation in this program is included in the annual sponsorship dues and does not carry an extra cost.

Featured Professional Partners are given the option to interact with students in person, on campus or virtually. Our Professional Partners should choose the option that aligns with their recruiting strategy at the time they select their date, although the FPP program is flexible and a different format can be chosen closer to the assigned date.

PROGRAM BENEFITS

All FPPs will receive the following benefits:

• An Instagram post on the official Auburn BAP page (@AuburnBAP)

• • The FPP is responsible for providing a file for the post (1080px by 1080px). Please click here for an example Featured Professional Partner post for Auburn University. Canva or Adobe Spark are great resources for content creation. 

• A mention on the School of Accountancy’s blog & weekly recruiting newsletter (emailed to all accounting & pre-business students). 
  • The FPP is responsible for providing any verbiage and images desired.
• A 2-minute or less video that will be posted to the @AuburnBAP Instagram, YouTube Channel, and the weekly recruiting newsletter. This fun video, created by your firm/company, should highlight things such as prominent team members, hot topics, upcoming events, and/or dates you want Auburn students to know.
• An option to host a brand-building event for Auburn students during the week you are an FPP. We recommend hosting your event on-campus during the day on Wednesdays to reach students between classes (see more info about events below).

Video Help/Guidelines

In order to diversify the FPP each week and show how unique each of our partnering firms are, we have decided to ask that YOU create a short video to be posted on the Auburn BAP YouTube and Instagram. This is an excellent opportunity to show off your any aspects of your firm that you are proud of or hot topics that you are passionate about to prospective Auburn students! We have included some helpful tips for these videos below:

• Spotlight employees/recruiters that will be familiar faces to Auburn accounting students as they continue to recruit with you.
• Make is personal by specifically mentioning Auburn; help students understand our valued partnership!
• Remember that this is social media and attention spans can be short – try to keep it under 2 minutes!
• The more visually appealing & engaging, the better!!!
• Use this as an opportunity to get recruiting dates out there early!

We are so excited to begin this new aspect of the Featured Professional Partner program with you!

HOW TO PARTICIPATE

To become a Featured Professional Partner for the 2021-22 school year, look for the survey that will be sent with Meet the Firms registration. After your date* is confirmed, please email the following items to auburn.bap@gmail.com no later than two weeks prior to your selected date.

• Your Instagram graphic
• Blog post wording/graphics
• Your video for the Instagram/You-Tube post
• Information about your social event (you should independently advertise this as well):
  • Live: The timeframe that you would like to reserve the SOA conference room (or other space) and whether you want to control the invitation list or have an open-invite with/without RSVP
  • Virtual: The timeframe that you would like host your video conference, your preferred tool, and whether you want to control the invitation list or have an open-invite with RSVP

*Note that Professional Partners that are presenting at a BAP meeting have right of first refusal to be the FPP for the following day.

QUESTIONS? 

Contact the BAP Graduate Assistant, Ashley Asbury, at aaa0056@auburn.edu with any questions about the FPP program.